Selena Gomez is an American actress and singer.
From the radio to the Internet, from Waverly Place to Transylvania, Selena Gomez is everywhere. So is her impact. The 20-year-old triple threat does work at children’s hospitals across the country. In August 2009, a 17-year-old Gomez became the youngest UNICEF ambassador ever. And her second-annual UNICEF charity concert raised $200,000 for kids in Africa. She has also been named as the first ambassador for the Ryan Seacrest Foundation.
Through out this semester we have been learning about the power of social media through studying about it while we engage through it. The impact social media can have for social cause organizations is very evident and primordial in today’s cyber society. However, in developing countries creating an effective social media campaign is not a priority. My goal for this project is to create a useful resource that highlights the importance of social media and explains how to create a valuable online presence. The project will presented in a series of multi-media blog posts, in a tumblr specifically designed for the project.
Book Review: The Tipping Point By Malcolm Gladwell
“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push — in just the right place — it can be tipped.” - Malcolm Gladwell
The basic premise of this book is how small changes can result in a great adoption of a trend. Mlacolm Gladwell, illustrates the principle of the tipping point by offering concrete and easy to follow examples. Through examples like the hush puppies adoption, or crime rates in new york he illustrates personalities (mavens, connectors, salesmen) that are essential for a fad to be adopted.
Overall, I think this book is very relevant for anyone that is interested in how innovations get adopted and why. It has a very insightful view into the adoption process and into the volatile nature of human behaviour. Gladwell very effectively recounts how something can go to being irrelevant to widely popular very quickly. This notions are important to understand in order to understand social change and how to affect it. As Gladwell writes in the book, “that’s why social change is so volatile and so often inexplicable, because it is the nature of all of us to be volatile and inexplicable.”
Share This!: How You Will Change the World with Social Networking is a must read for everyone, not only PR professionals. The world of social media has changed the way we interact and now more than ever having a cohesive online presence is a one of the most powerful tools of mass communication. This book is an insightful journey through the world of social media. It does a very good job of providing an overview of the most prominent social media platforms. Despite being written from the PR perspective, it serves as good guidance for entrepreneurs, artists, and diverse kinds of professionals, as it yields a standard measure of appropriate and professional online behavior.
This book helped me change my perspective in certain forms of social media I have yet to engage with, like Google+, because the author not only delineates the current functionalities of certain platforms, but it also provides discerning view into future possibilities.
However, I would have appreciated more details on blogging, because in todays age bloggers have a great impact on pop culture and on trends. Bloggers are increasingly turning from informers to corporations. A good example is Chiara Ferragni from www.theblondesalad.com, that through her blog she has catapulted into fame and has moved into developing a shoe brand. It will be interesting to see how blogging will impact journalism and viceversa.
It is a good read because it not only explains why we should be engaging with social media but how to use them to affect social change.